Is Apple a niche or mass market?

Android, meanwhile, is continuing to dominate with 74.4% of the market. This data reiterates the fact that Apple is just a niche player globally, despite its profits, and despite its overall influence.

Is Apple broad or niche?

Apple Inc.’s generic strategy is broad differentiation. This generic strategy focuses on key features that differentiate the company and its information technology products from competitors. Through the broad differentiation generic strategy, Apple stands out in the market.

What is Apple’s niche?

Apple’s Target Market Defined Apple operates in the highly competitive and ever evolving consumer technology industry. The industry operates to develop, innovate and create consumer goods such as personal computers, telecommunications and music players.

Is Coca Cola a mass market?

For instance, Coca Cola is most certainly a mass market product in terms of volume, despite it also being a highly niche product (it’s a very specific taste, soft fizzle drink, and non-alcoholic). The other way to define mass market is to look at how it is targeted.

Is Apple a mass market?

Apple products are mass-produced, mass-distributed and price-sensitive – the very definition of a mass product. Verizon Wireless and AT will give you a free new iPhone if you switch to their service. Apple products are premium products that are the top of the mass market. Their competitors make a similar product.

Why Apple Inc is so successful?

Apple went public in 1980, but Jobs eventually left—only to triumphantly return several years later. Apple’s success lies in a strategic vision that transcended simple desktop computing to include mobile devices and wearables. Both performance and design are key drivers of the Apple brand and its ongoing success.

Which is better niche or mass market?

Niche marketing is therefore more effective at reaching new audiences with new products. You have more time to develop trust and a greater ability to entice customers to take a risk. Once you’ve reached the ‘established’ phase in a product life cycle, then mass marketing can be more effective.

Is Coca Cola mass or niche?

What are the disadvantages of a niche market?

The main disadvantages of marketing to a niche include:

Lack of “economies of scale” (these are lower unit costs that arise from operating at high production volumes)
Risk of over dependence on a single product or market.
Likely to attract competition if successful.
Vulnerable to market changes – all “eggs in one basket”

Why is Apple so focused on niche markets?

You could argue that, from the moment Jobs returned to the company and launched the strategy being pursued by Apple today, it has been about pursuing small parts of the market left unsatisfied by the beige boxes and cheap clunkiness of the PC market. In any other business, chasing niches is a perfectly acceptable plan.

Is the Apple Company a mass market company?

Tech blogger John Gruber and The Atlantic’s Robinson Meyer both expressed concern recently about Apple abandoning middle class roots. Meyer writes: So far, Apple has been a company focused on the mainstream, on the mass consumer, in an era where the most reliable profits could be found in the luxury market.

How big is the market cap of Apple?

Zachary Karabell is a WIRED contributor and president of River Twice Research. As its market cap hovers near $1 trillion, Apple has gradually been shifting its strategy away from grabbing ever-more market share and focusing instead on dominating the higher end of its markets.

Is the MAC for the rest of US?

It is a strategy that could easily work quite nicely for Apple. However, the problem, for some, is Apple’s early promise to make a “computer for the rest of us” — a vow which still defines the Mac experience for many of its users.