Mell When do you need to send an email newsletter?
The email newsletter noob thinks that you only send an email newsletter when you have news you want to share, like announcements, sales, and specials. This is the wrong approach.
How long does it take to open an e-newsletter?
According e-newsletter usability studies conducted by Nielsen Norman Group’s (NNG), people spend just 51 seconds, on average, with an email newsletter after opening it. “The rule for web content is to keep it short,” writes Jakob Nielsen, principal of the Nielsen Norman Group.
What should the length of a newsletter be?
Unlike printed newsletters several decades back, today’s newsletters usually come in digital formats. These marketing tools are able to reach more of their target audience. Key, for a truly engaging newsletter is to keep it at the right length. It needs to be just long enough to keep your audience engaged.
Can a Bad Email newsletter cause CMO sleepless nights?
A bad email newsletter can cause sleepless nights for a CMO and angry meetings for a CEO. Chances are, your newsletter falls into the second category. Sprucing your email newsletter up to not just get more subscribers but to get more quality subscribers is a noble venture and one worth at least reading this article for.
The email newsletter noob thinks that you only send an email newsletter when you have news you want to share, like announcements, sales, and specials. This is the wrong approach.
What happens if your newsletter is too long?
A long newsletter is intimidating. It’s also difficult to track. If your newsletter is too long and your readers choose not to scroll to the bottom, you may lose valuable info about your open rate.
A bad email newsletter can cause sleepless nights for a CMO and angry meetings for a CEO. Chances are, your newsletter falls into the second category. Sprucing your email newsletter up to not just get more subscribers but to get more quality subscribers is a noble venture and one worth at least reading this article for.
Can you refactor the content of an email newsletter?
If you don’t enjoy putting your email newsletter together, the chances that your readers will enjoy opening it are low. You can refactor your content to make it enjoyable. We took a look at some of the best daily email newsletters out there and distilled what makes them successful.