Why has my website dropped in rankings?

Why has my website dropped in rankings?

Ranking drops are often caused by large changes to a website. When you’ve migrated a bunch of pages, rolled out a (responsive) redesign or reworked a lot of content you’ll see big fluctuations in your rankings. This is natural, and should only worry you in ase your rankings don’t come back to their previous state.

What can affect the ranking of your website?

Top 10 Current Ranking Factors for Google

  • A Secure and Accessible Website.
  • Page Speed (Including Mobile Page Speed)
  • Mobile Friendliness.
  • Domain Age, URL, and Authority.
  • Optimized Content.
  • Technical SEO.
  • User Experience (RankBrain)
  • Links.

Does traffic affect Google ranking?

Traffic categorically does not affect rankings. It does not matter how much traffic your site gets or what that traffic looks like – the impact is zero. It is true that Google’s mission is to rank popular sites, and traffic is one measure of popularity.

Does downtime affect Google ranking?

According to Google’s Distinguished Engineer Matt Cutts if your website is down just for a day, such as your host being down or a server transfer, there shouldn’t be any negative impact to your search rankings. …

How do I recover lost keywords?

1. Missing Keywords in Google Analytics

  1. Go to Google Analytics and start at Acquisition > Overview > Organic Search.
  2. Set the Secondary Dimension to Acquisition > Source.
  3. This should now show you Google next to the pages and you can filter by Google only.
  4. Now set the date range you are looking for.

How long it takes to re rank a site with fixed quality issues?

The first step is crawling the changed and updated site might take about a month. The second step of understanding the site and what all the pages are about takes even longer, up to approximately four months.

Is NoIndex bad for SEO?

The NoIndex tag can be GOOD for SEO. Yes, you read that right. While you need to be very careful with how you use it, the NoIndex tag plays an important part in search engine optimization, and you would be wise to understand it, rather than simply assuming that it’s always a bad idea to use it.

Does more website traffic increase Google ranking?

Direct traffic is key to your ranking. The SEMrush report states that even after adding five new ranking factors to their report, direct website traffic is still the most influential. That is, when many users go to a website directly, it signals to Google that the domain has high authority and value.

Does website downtime affect SEO?

Fortunately, the occasional outage won’t affect a website’s rankings on Google. If your website is offline more often than most, then you’ll start to have a problem. Unreliable websites will not rank high in Google’s search results.

What are lost keywords?

The “Lost” report will show keywords that the domain was previously ranking within the top 100 positions but is now no longer, and the “Declined” report shows results that have decreased in ranking yet still remain in the top 100.

What causes a website to drop in SERP rankings?

If you revamp your website, then, with the aid of 301-redirects, you can pass between 90-99 percent of link juice to the redirected page. But, if it is not done in a proper manner, it may cause a drop in rankings. Penalties can be manual or algorithmic, and both affect rankings.

What causes a website to drop in Google rankings?

These activities typically include knowingly building spammy, unnatural links to the site, content scraping, and even hacking the site. Successful negative SEO attacks are rare, but when they do happen, they may cause a big ranking drop across a substantial number of keywords.

How to know if your SEO rankings have dropped?

Just to calm yourself down, you can compare the stats by calculating an average SEO traffic fluctuation. For instance, you can plot your weekly SEO traffic for the past 12 months and calculate the average deviation. If the drop is still dramatic… you’ve come to the right page! And finally, see if the drop actually sticks.

Why does traffic drop after a website is restructured?

When a website is restructured without understanding the impact of removing pages, gaps in content sets and topics are created. This gap causes previously earned rankings to disappear for the topics those pages were targeting, and traffic to drop.

Why does my website drop in search rankings?

If you rank better in organic search, then you should get more website traffic from search engines. But when your website experiences a significant drop in organic search rankings, you will lose traffic, business, and revenue. There are many causes of sudden drops in website traffic.

If you revamp your website, then, with the aid of 301-redirects, you can pass between 90-99 percent of link juice to the redirected page. But, if it is not done in a proper manner, it may cause a drop in rankings. Penalties can be manual or algorithmic, and both affect rankings.

Why did my Google page rankings go down?

In case of onpage issues, you’ll guess easily what caused it, since you probably realized the dangers when you tried that grey-hat technique. Off-page issues may result from both algorithmic changes and wrong link-building tactics — or intentional tricks of someone else wishing to harm your stats.

How does page speed affect your website rankings?

How fast the content on your pages loads will not only affect your rankings but also your website visitors’ user experience. When pages take longer to load, the bounce rates are higher because people don’t want to wait to see your content. To check your page speed, try using Google’s new and improved PageSpeed Tool.