How a Crisis Communication Plan Supports Emergency Management
Crises despite being unpredictable by nature make up a part of what owning a business means. Their management should therefore not just be considered but taken on seriously enabling your organization to be fully prepared as a business. Recent events such as the pandemic outbreak have forced many businesses to reconsider their capacity to handle a crisis.
It’s a given that not all crisis will look the same therefore, handling overarching issues will allow you to address specific ones if and when needed. Regardless of what type of crisis you’re faced with communication will always be a constant.
It should be noted that when speaking of communication we are not just talking about an exchange of information but outdoor warning siren systems as well as they facilitate communication.
What is It & Why should you Care?
When talking about communication in the context of a crisis —crisis communication, we are mainly referring to the method in which to deal with divulging information. Furthermore, dealing with a crisis can encompass weather ailments just as much as public relations that is, a company’s reputation.
Honing in on this communication aspect allows you to then exploit its capacity in a variety of crises whether financial, natural organizational etc. Thus, although the purposes vary widely, having a general communication plan in place will set a code of conduct to go by for all crises.
This plan should touch on communicating internally just as much as externally. The aim is to ensure information reaches the right people in a timely and accurate manner.
Take Control of the Narrative with Crisis Communication
To find success, a crisis communication plan must be streamlined enabling a collective to make a decision quickly and efficiently across the business. Achieve this by addressing these six components:
Spending time analyzing possible outcomes will help you have an idea of the major threats your company could be up against.
Being aware of what to look out for is great, now you need a way of monitoring your environment for these threats, whether it’s natural disasters or an internal crisis. Mass communication systems and outdoor warning sirens are great for this.
Dedicate a group composed of individuals from across your business, to organizing the logistical responses in the case of a crisis.
More than just staff can be effected, remember to take into account everyone including customers and important business partners.
coordinating your emergency action plan and crisis plan will be beneficial as they go hand in hand and when initiated will call upon one another
crisis pass and when they do it’s important to go back and assess how your organization did as a whole modifying if needed
Conceptualize crisis scenarios
Surveil your surroundings
Have a dedicated team & Master preparedness
Factor everyone in
Incorporate your crisis plan into your emergency action plan