Is Google Analytics the most used?

As of 2019, Google Analytics is the most widely used web analytics service on the web.

Is it worth using Google Analytics?

Google Analytics isn’t a necessary evil, but it’s not enough for your website. You need more than just data, especially sampled data. Brian Massey with Conversion Sciences said it best in 2013: “The ability to make decisions based on data is powerful.

What is a site meter?

What is (was) Site Meter? According to sitemeter.com its Site Meter is a free, fast, and easy way to add a web counter to your web page. Not only can it display the number of visitors to your web site, it also keeps statistics on the number of visits each hour and every day.

What are the cons of Google Analytics?

4 Key Google Analytics drawbacks you won’t realize until it’s too late

There’s a restriction on how many hits you can have.
Data sampling distorts what you see.
There are privacy issues.
Customer care and support.

What are the pros and cons of Google Analytics?

Pros and Cons

Very in-depth platform to track a multitude of website analytics.
Easy to understand metrics to allow informed decisions.
Great for making reports to present to people.
Easy to collaborate with multiple users if needed.
Has a ton of integrations with other marketing products.

What are the benefits of Google Analytics?

Google Analytics Benefits

Track Online Traffic.
Understand User Behavior.
Offline to Online Tracking.
Data Reports And Customization.
Improve Online Advertising With Marketing Analytics.
Improve Search Engine Optimization And Content Marketing.
Google Analytics Conversion Tracking.
Find Your Target Audience.

Why is Google Analytics bad for privacy?

Since Google Analytics tracks data about visitors to your website by storing cookies on their computers, a Privacy Policy is essential. If you utilize Google Analytics but you don’t include a Privacy Policy on your website, you’re using the tool illegally and you’ve also breached your contract with Google.

What is a disadvantage of Google Analytics?

To understand the intricacies of Google Analytics, you need to “learn the language”. Unfortunately, the right resources are often tough to find online, and instructions may be confusing, time-consuming or overwhelming to those without an intermediate analytics background.

What are the disadvantages of Google Analytics?

Limitations of Google Analytics

Accuracy. For many reasons, Google cannot track everything that happens on a web site so any numbers shown on reports should be treated as approximations.
Missing information.
Unwanted information.
Approximation.
Some tracking needs setting up.